Ben Gorham, founder of beauty brand Byredo
“The grooming staple I’m never without is a cream my wife found called Cetaphil. It’s an all-purpose moisturising lotion and a daily ritual. I use it on my face, body and hands every time I shower. My wife is an aesthetician; she always recommends regimens I have a hard time following, but this one is straightforward.” £8.99 for 236ml; boots.com
Robert Storey, spatial and set designer
“The nourishing serum called Campfire Glow by Cult of Treehouse – which makes all-natural skincare from unrefined ingredients – really does make your skin glow. And it smells incredible.” $95 for 30ml
Kim Jones, men’s artistic director of Dior
“I’ve used SkinCeuticals skincare for 10 years. I have a very simple routine, but I always wash my face before I go to bed.”skinceuticals.com
William Smalley, architect
“I’ve used Clinique for Men moisturiser for 20 years. I had a freakout when they changed the packaging in 2005. I guess when it comes to grooming, I fear change.” £26; boots.com
Peter Pilotto, fashion designer
“The Crema Calendula moisturiser from Santa Maria Novella is not specifically for men, but it has a very fresh smell and suits my sensitive skin.” €37 for 100ml; smnovella.com
Patrick Grant, fashion designer
“Sisley’s Sisleÿum Anti-Age Global Revitalizer. It’s basically a very lightweight moisturiser. I’m quite low-maintenance in the grooming department.” £187 for 50ml; sisley-paris.com
Roubi L’Roubi, Savile Row creative director
“I use a variety of REN products, which I think are brilliant; they don’t dry out your skin.”renskincare.com
Phillip Lim, fashion designer
“I like the Eye and Lip Smoother from Australian skincare line Sodashi because it’s free from parabens and anything artificial.” Sodashi Eye and Lip Smoother, £88 for 30ml; sodashi.co.uk
Juan Santa Cruz, restauranteur
“La Roche-Posay moisturiser with SPF – nothing complicated. And I create my own scent by mixing essential oils such as vetiver, frankincense and lavender, which I buy online; I have no preferred brand – I just add a bit of this and a bit of that.”
