Savile Row has a worldwide reputation for the highest expression of men’s style and the craft that goes into creating it. From Friday February 24 until Saturday March 11, it will house a showcase of tailoring, knitwear and accessories brands that the Row’s clientele may not be familiar with, but perhaps should be.
“Permanent Style presents” is a pop-up store conceived by author Simon Crompton, and named after his influential fashion blog. It will host a select group of some of the most interesting and appealing overseas and online-only brands, including Hong Kong and New York based The Armoury, cashmere specialist Begg & Co from Scotland, and shoemaker Baudoin & Lange, renowned for its colourful, Belgian-style suede loafers.
“In recent years there has been a proliferation of online, crafted menswear brands, as well as innovative shops in the US and Asia,” says Crompton. “We wanted to give British consumers the opportunity to see some of these in person.”
Permanent Style presents will also bring Frank Clegg bags from Massachusetts, Merchant Fox goods from Somerset and Ortus briefcases from Tokyo. “There has been nothing like this in luxury menswear in London before, and Savile Row is such a fitting place to have it,” Crompton adds. “The brands we are hosting all have the same philosophies of quality, classic style and great value.”
The space will also host trunk shows from a variety of bespoke European artisans, starting with Italian shoemaker Stefano Bemer on the opening weekend and continuing with Lavabre Cadet gloves on February 28 and March 1.